Marketing Specialist

Responsibilities

• Developing and implementing marketing plans through all digital marketing platforms.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Create innovative marketing campaigns depending on robust data.
• Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics.
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
• market and promote a portfolio of products by writing and designing sales literature and attending industry events
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Conducting market research to establish customer trends and habits
• Undertaking competitor research and analyses.

Qualifications

• Bachelor's or associate's degree in sales/marketing, or a similar qualification.
• Bachelor's degree in computer science or information technology would be advantageous.
• Advanced knowledge of marketing and sales strategies.
• Ability to explain and demonstrate IT product specifications and functionalities.
• Advanced proficiency in IT industry terminology
• in-depth knowledge of consumer behaviour, as well as industry trends and innovation.
• Fluency in both English and Arabic
• Excellent written and verbal communication skills.
• 2-5 years’ experience in an IT sales environment.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access).

Additional Requirements

• Position Title: Marketing Specialist
• Employment: Full Time
• Office hours: 8 am to 5 pm (unless assigned to stay later fulfilling work requirements)
• Working days: Sunday through Thursday, with weekends on Friday and Saturday. Work-related obligations sometimes require weekend attendance
• Location: In Front Of Mall Of Arabia - Sixth El Syahia - 6 October City, Giza, Egypt