Brand Manager

Managing the planning, implementation, and control of marketing strategies and programs for the managed portfolio to maintain the maximum sales target.

• Following up on the current/future projects (NPDs, Campaigns, activations….etc).
• Tackling performance reports for the assigned brands.
• Working closely with the sales team to achieve mutual Targets.
• Handling Digital media activations/posting tracking.
• Coordinating the planned events with other teams (Activation team/Warehouse team).
• Developing marketing plans and strategies to grow and expand the relevant brands within the company in terms of strategic importance.
• Giving Briefs to agencies on brand strategy and evaluating proposals and requirements for point of sale, etc, briefed into design houses. 
• Determining merchandising activities & promotional activities with the sales department. 
• Briefing the Sales Team on new developments, product launches, etc. 
• Carry out trade audits to ensure that merchandising and promotional plans are being implemented. 
• Evaluate the effectiveness of promotion to determine whether sustainable growth was achieved.