Skills And Tools:
Managing the planning, implementation, and control of marketing strategies and programs for the managed portfolio to maintain the maximum sales target.
- Following up on the current/future projects (NPDs, Campaigns, activations….etc).
- Tackling performance reports for the assigned brands.
- Working closely with the sales team to achieve mutual Targets.
- Handling Digital media activations/posting tracking.
- Coordinating the planned events with other teams (Activation team/Warehouse team).
- Developing marketing plans and strategies to grow and expand the relevant brands within the company in terms of strategic importance.
- Giving Briefs to agencies on brand strategy and evaluating proposals and requirements for point of sale, etc, briefed into design houses.
- Determining merchandising activities & promotional activities with the sales department.
- Briefing the Sales Team on new developments, product launches, etc.
- Carry out trade audits to ensure that merchandising and promotional plans are being implemented.
- Evaluate the effectiveness of promotion to determine whether sustainable growth was achieved.
- Bachelor’s degree in Marketing in FMCG or any related field
- Excellent Command of English
- From 6 to 8 years of experience in the Marketing field
- Specialized certificate in the field is preferred.
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