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Social Media Specialist - Media ...

TAVOC
Heliopolis, Cairo

Social Media Specialist - Media Buyer

Heliopolis, CairoPosted 2 months ago
83Applicants for1 open position
  • 25Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
  • Create editorial calendars and syndication schedules
  • Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
  • Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
  • Preparing monthly reports on social media marketing efforts.
  • Staying up to date on best practices and emerging trends in social media.
  • Developing effective media buying strategies.
  • Assist to identify target audiences and organize media campaigns.
  • Work on all social media channels (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Google, Native ads, Programmatic Ads, Media Partnerships….etc.
  • Making weekly and monthly reports for campaigns.
  • Tracking campaign results and performance.
  • Optimize plans and budgets.
  • Attend meetings with clients\manager in order to report on campaign strategies and results.
  • Attend meetings with the creative team in order to discuss campaign strategies.
    Monitor costs and return on investment (ROI)
     

Job Requirements

  • Proven working experience in social media marketing (2:3) years
  • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
  • BS in Communications, Marketing, Business, or related field experience.
  • Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
  • Adequate knowledge of web development and SEO
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning, and research
  • Familiarity with web design and publishing
  • Experience with doing audience and buyer persona research
  • Excellent writing, editing (photo/video/text), presentation, and communication skills

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JobsWriting/EditorialSocial Media Specialist - Media Buyer