Senior Digital Marketing Executive

IT Pillars -
Nasr City, CairoPosted 3 months ago

15Applicants for1 open position

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Develop and implement digital marketing strategies to enhance brand awareness and expand the customer base.
Manage digital and paid ad campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
Analyze marketing data and performance metrics using tools like Google Analytics to identify opportunities and optimize strategies.
Conduct market research and monitor competitors to identify emerging trends in the IT sector.
Optimize SEO strategies for the company’s website and blog to enhance organic reach and engagement.
Oversee social media presence, expand reach across new platforms, and increase engagement on existing channels.
Generate periodic analytical reports on marketing campaign performance and provide recommendations for continuous improvement.
Supervise content marketing efforts, creating editorial plans for blogs, websites, and newsletters.
Collaborate with internal teams (sales team and CRM specialist) to align marketing messages with business objectives.
Develop and execute email marketing campaigns to generate and nurture leads effectively.

3 to 5 years of experience in digital marketing, preferably in the IT sector.
Bachelor’s degree in marketing, business administration, media, or a related field.
Fluent in English (written and spoken).
Strong expertise in SEO & PPC advertising.
Proficiency in WordPress and content management systems.
Ability to analyze data and make data-driven decisions using tools like Google Analytics, HubSpot, and SEMrush.
Previous experience working with CRM systems is required, preferably Zoho CRM.
Excellent communication and presentation skills, with the ability to collaborate across teams.
Must hold a recognized Digital Marketing certification from an accredited entity