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Job Description
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
- Research advertising trends
- Research competitors’ pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
Job Requirements
- Minimum of a Bachelor’s Degree in Marketing or similar field
- Minimum of 1 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong time management skills
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
- Ability to prioritize tasks and meet deadlines
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