Job Details
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Job Description
Strategic Marketing:
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Conduct market research and analysis to identify opportunities and challenges.
- Collaborate with cross-functional teams to ensure marketing initiatives are integrated with overall business goals.
Campaign Management:
- Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and print.
- Track campaign performance and analyze key metrics to measure ROI.
- Optimize campaigns based on data-driven insights.
Content Marketing:
- Develop and implement a content marketing strategy to attract and engage target audiences.
- Create high-quality content, including blog posts, articles, whitepapers, and case studies.
- Collaborate with designers and writers to produce engaging content.
Brand Management:
- Protect and enhance the brand's reputation through consistent messaging and positioning.
- Develop and maintain brand guidelines and style guides.
- Monitor brand performance and make recommendations for improvement.
Team Leadership:
- Mentor and guide junior marketing team members.
- Foster a collaborative and creative team environment.
Job Requirements
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
- From 2 to 5 years of experience in marketing or a related role, preferably with exposure to B2B sectors.
- Ability to develop engaging and relevant content across various platforms.
- Experience in managing content calendars, overseeing content creation, and working with designers and writers.
- Ability to manage multiple projects simultaneously, ensuring timelines and goals are met.
- Strong organizational skills and attention to detail.
- Experience with brand positioning and consistency across marketing channels.
- Knowledge of building and maintaining brand identity and values.
- Strong interpersonal skills to work effectively with cross-functional teams, including sales, design, and product teams.
- Familiarity with CRM platforms like Salesforce, HubSpot, or similar tools to track and nurture leads.
- Experience with lead generation and nurturing campaigns.
- Understanding of specific industry practices, whether in B2B, manufacturing, real estate, or other fields are pluses.
- Ability to develop and execute comprehensive marketing strategies aligned with business goals.
Experience in campaign planning, budgeting, and reporting on key metrics.
