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Job Description
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
- Developing effective media buying strategies
- Managing campaign performance, optimizing key terms and buying / bidding strategies to improve our conversion rate.
- Conduct market research to identify target demographics, local market trends, and competitors' digital media activities in the real estate industry.
- Optimize media buying activities to ensure cost-effective placements and maximize return on investment (ROI).
- Monitor and track media spending,
- Testing out different buying and bid strategies to maintain growth, while actively working to keep our investment costs optimized.
