Senior Digital Marketing

Are you a passionate digital marketing expert with a love for the Food & Beverage (F&B) industry? Do you thrive on creating impactful digital strategies and managing high-budget campaigns? We're looking for a Senior Digital Marketing Specialist to join our team and lead our digital initiatives across Egypt and the Gulf region.

Responsibilities

• Plan and execute digital marketing, database, email, social media, and display advertising campaigns
• Build and maintain social media presence
• Measure and report campaign performance, assessing ROI and KPIs
• Develop creative growth strategies
• Plan, execute, and analyze experiments and conversion tests
• Communicate with clients to understand their needs
• Evaluate customer experience across channels
• Develop and integrate content marketing, SEO, and PPC strategies
• Create and manage marketing strategies and social media presences
• Forecast campaign growth and ROI
• Utilize Google Analytics, Google AdWords, etc.
• Identify target audiences and plan media campaigns
• Optimize plans and budgets based on media mix
• Plan, execute, and optimize media buying strategies
• Monitor costs and ROI
• Report to clients and build long-term relationships
• Oversee and mentor the digital marketing team, ensuring seamless execution of strategies that align with the company’s business objectives.