Job Details
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Job Description
The Media Relations executive is responsible for executing media outreach strategies, including content distribution and coverage follow-up, as well as engaging with journalists in all sectors in order to secure positive earned coverage for client.
- Outreach to press including but not limited to:
- Press release distribution and coverage follow up
- Pitching stories and securing interviews and / or features
- Maintaining solid and long-term relationships with media.
- Cultivating new relationships with the media as well as solidifying existing ones via media visits, phone-calls etc.
- Preparing regular media reports after major activations to assess impact of our relationships with the media
- Regular (monthly) updating of our media lists by category
- Prepare target media lists for client account teams
- Tailoring press releases according to targeted media to make it more ‘sellable’
- Promoting news stories and features to the media.
- Reading and evaluating media coverage.
- Onsite management of campaigns including press conferences and client events.
Job Requirements
Key Skills:
- You are self-driven and proactive and can come up with different ideas to promote client accounts
- You have the creative skills and the energy, drive and passion to make things happen
- You can demonstrate a clear understanding of the core principles of PR and the local media landscape
- You maintain a strong connection with the press, bloggers, podcasters, and other influencers in relation to client's PR campaigns.
- You have sound knowledge of your clients’ industries, in terms of key facts and related industries, and will be proficient in demonstrating this knowledge to the press.
- You understand the difference between proactive and reactive PR and will be able to create PR opportunities for your clients.
- You demonstrate good time management and organization skills.
- You have the ability to take on reliable project ownership.
- You are a team player.
