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Media Relations Executive

Publicist Inc
Zamalek, Cairo

Media Relations Executive

Zamalek, CairoPosted 9 days ago
20Applicants for1 open position
  • 11Viewed
  • 5In Consideration
  • 5Not Selected

Job Details

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Job Description

The Media Relations executive is responsible for executing media outreach strategies, including content distribution and coverage follow-up, as well as engaging with journalists in all sectors in order to secure positive earned coverage for client. 

  • Outreach to press including but not limited to:
  • Press release distribution and coverage follow up
  • Pitching stories and securing interviews and / or features 
  • Maintaining solid and long-term relationships with media.
  • Cultivating new relationships with the media as well as solidifying existing ones via media visits, phone-calls etc.
  • Preparing regular media reports after major activations to assess impact of our relationships with the media
  • Regular (monthly) updating of our media lists by category
  • Prepare target media lists for client account teams
  • Tailoring press releases according to targeted media to make it more ‘sellable’
  • Promoting news stories and features to the media.
  • Reading and evaluating media coverage.
  • Onsite management of campaigns including press conferences and client events.

Job Requirements

Key Skills:

  • You are self-driven and proactive and can come up with different ideas to promote client accounts
  • You have the creative skills and the energy, drive and passion to make things happen
  • You can demonstrate a clear understanding of the core principles of PR and the local media landscape
  • You maintain a strong connection with the press, bloggers, podcasters,  and other influencers in relation to client's PR campaigns.
  • You have sound knowledge of your clients’ industries, in terms of key facts and related industries, and will be proficient in demonstrating this knowledge to the press.
  • You understand the difference between proactive and reactive PR and will be able to create PR opportunities for your clients.
  • You demonstrate good time management and organization skills.
  • You have the ability to take on reliable project ownership.
  • You are a team player.

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