Skills And Tools:
- Create social media platform plans based on marketing strategy. Develop, implement, and manage multiple social media platforms.
- Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats) and Executing campaigns across a variety of platforms, including YouTube, Twitter, etc...
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Up to date with social media trends and best practices.
- Set specific objectives and report on ROI.
- Monitor SEO and web traffic metrics.
- Perform research on current benchmark trends and audience preferences.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Evaluating competitor’s Digital Marketing strategies.
- BS/MS degree in marketing or a related field.
- 3-5 years total experience, preferable +2 years in same industry.
- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Google Ad Words.
- Creativity and great attention to details.
- Excellent communication and IT skills.
- Strong Analytical and project management skills.
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