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Job Description
- Develop and implement integrated marketing strategies that align with the overall business objectives.
- Plan, create and manage campaigns across a variety of channels.
- Measure, refine & report performance of all digital marketing campaigns against ROI goals.
- Identify trends and insights and optimize spend based on performance.
- Plan, execute and measure tests across Ad creative and landing pages to optimize conversion.
- Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience.
- Ensure the quality and accuracy of all client-facing deliverables.
- Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business.
- Collaborate with Account and Design Teams to develop digital plans that support client objectives.
● Proven work experience as an Email marketing manager or Digital marketing specialist.
● Hands on experience with HTML and content management systems.
● Proficiency in marketing automation technology.
Job Requirements
- BSc degree in Marketing or relevant field.
- Knowledge of SEO/SEM and Google Analytics.
- Familiarity with analytical and database tools.
- Excellent written communication and copywriting skills.
- Strong project management skills.
- An ability to work under tight deadlines.
