Media Buyer
Nasr City, CairoPosted 3 months ago1 open position
Job Details
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Job Description
We are looking for a Media Buyer to manage and optimize our paid advertising campaigns across various digital platforms. The ideal candidate will have a strong background in performance marketing, media planning, and ad optimization, with experience in the software and technology industry. This role requires expertise in Google Ads, LinkedIn Ads, Facebook Ads, and other digital advertising platforms to drive quality leads and increase brand visibility.
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Job Requirements
- 4+ years of experience in media buying, preferably in digital advertising.
- Strong knowledge of paid advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, SnapChat Ads, LinkedIn Ads).
- Proficiency in budget management, bid strategies, and ROI optimization.
- Analytical mindset with the ability to interpret campaign data and adjust strategies for performance improvement.
- Strong negotiation and communication skills to work with vendors and internal stakeholders.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
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