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Job Description
Job Brief
The Brand Manager will be responsible for leading strategic planning, marketing, and brand growth for the protein product line across the GCC region.
The role involves managing brand performance, overseeing marketing campaigns, maintaining strong relationships with suppliers and distributors, and ensuring alignment with the company’s objectives.
This position requires frequent market visits, strong commercial acumen, and close collaboration with internal and external stakeholders.
Job Responsibilities
Strategic Planning
Develop and execute brand strategies for the GCC market based on consumer insights.
Enhance the product portfolio and improve consumer communication strategies.
Performance Monitoring & Analysis
Monitor brand performance against KPIs (awareness, market share, profitability).
Analyze competitor activity and market trends to guide strategic decision-making.
Marketing Plan Implementation
Execute marketing plans in collaboration with internal teams and external partners.
Ensure all activities are delivered on time and within budget.
Communication Material Development
Oversee creation of marketing materials such as catalogs, websites, packaging, and displays.
Ensure all content aligns with brand guidelines and positioning.
Supplier & Distributor Management
Travel regionally and internationally to manage supplier and distributor relationships.
Resolve supplier issues within one week, including cases where supply chain communication is delayed or unresponsive.
Presentations & Training
Deliver presentations on product knowledge, new launches, and marketing strategies.
Provide training to internal and external stakeholders on brand objectives.
Product Performance & Pricing
Define performance specifications, cost parameters, market applications, and sales estimates.
Evaluate pricing and profitability to optimize market positioning.
Meetings & Reporting
Coordinate regular stakeholder meetings across GCC markets.
Prepare reports on brand performance and marketing activities.
Promotion Planning & Budget Control
Develop promotion plans with the Category Management Director for the assigned regions.
Manage budgets to ensure cost-effective marketing.
Marketing Campaign Oversight
Oversee production of advertising materials across multiple platforms.
Ensure campaigns comply with brand and regional regulations.
Sales & Customer Relationships
Work closely with sales teams to achieve sales targets and meet market needs.
Implement market-specific pricing promotions and provide sales support during market visits.
Market Visits & Research
Conduct regular visits to the assigned regions to assess brand performance.
Research market trends before launching new products or campaigns to align with consumer preferences.
The Brand Manager will be responsible for leading strategic planning, marketing, and brand growth for the protein product line across the GCC region.
The role involves managing brand performance, overseeing marketing campaigns, maintaining strong relationships with suppliers and distributors, and ensuring alignment with the company’s objectives.
This position requires frequent market visits, strong commercial acumen, and close collaboration with internal and external stakeholders.
Job Responsibilities
Strategic Planning
Develop and execute brand strategies for the GCC market based on consumer insights.
Enhance the product portfolio and improve consumer communication strategies.
Performance Monitoring & Analysis
Monitor brand performance against KPIs (awareness, market share, profitability).
Analyze competitor activity and market trends to guide strategic decision-making.
Marketing Plan Implementation
Execute marketing plans in collaboration with internal teams and external partners.
Ensure all activities are delivered on time and within budget.
Communication Material Development
Oversee creation of marketing materials such as catalogs, websites, packaging, and displays.
Ensure all content aligns with brand guidelines and positioning.
Supplier & Distributor Management
Travel regionally and internationally to manage supplier and distributor relationships.
Resolve supplier issues within one week, including cases where supply chain communication is delayed or unresponsive.
Presentations & Training
Deliver presentations on product knowledge, new launches, and marketing strategies.
Provide training to internal and external stakeholders on brand objectives.
Product Performance & Pricing
Define performance specifications, cost parameters, market applications, and sales estimates.
Evaluate pricing and profitability to optimize market positioning.
Meetings & Reporting
Coordinate regular stakeholder meetings across GCC markets.
Prepare reports on brand performance and marketing activities.
Promotion Planning & Budget Control
Develop promotion plans with the Category Management Director for the assigned regions.
Manage budgets to ensure cost-effective marketing.
Marketing Campaign Oversight
Oversee production of advertising materials across multiple platforms.
Ensure campaigns comply with brand and regional regulations.
Sales & Customer Relationships
Work closely with sales teams to achieve sales targets and meet market needs.
Implement market-specific pricing promotions and provide sales support during market visits.
Market Visits & Research
Conduct regular visits to the assigned regions to assess brand performance.
Research market trends before launching new products or campaigns to align with consumer preferences.
Job Requirements
Job Requirements
5–8 years of experience in brand management with a strong focus on commercial responsibilities within the food or FMCG sector, preferably with GCC exposure.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Master’s degree preferred.
Proven experience in negotiation, pricing, sourcing brands, purchasing, and launching products across multiple markets.
Strong ability to develop and implement marketing plans aligned with commercial objectives.
Solid understanding of GCC consumer preferences, market dynamics, and competitor landscape.
Excellent communication, presentation, and interpersonal skills for engaging with distributors, suppliers, and internal teams.
Ability to travel frequently within GCC and internationally when required.
Proactive, results-driven, and adaptable to a fast-paced, multicultural environment.
5–8 years of experience in brand management with a strong focus on commercial responsibilities within the food or FMCG sector, preferably with GCC exposure.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Master’s degree preferred.
Proven experience in negotiation, pricing, sourcing brands, purchasing, and launching products across multiple markets.
Strong ability to develop and implement marketing plans aligned with commercial objectives.
Solid understanding of GCC consumer preferences, market dynamics, and competitor landscape.
Excellent communication, presentation, and interpersonal skills for engaging with distributors, suppliers, and internal teams.
Ability to travel frequently within GCC and internationally when required.
Proactive, results-driven, and adaptable to a fast-paced, multicultural environment.
