Head of Branding & Marketing

The Head of Branding & Marketing Communication will lead team to build a loved brand for Kwai. This person will be responsible for the brand awareness, favorability and growth of the product.Key Responsibilities:1. Driving creator and user insights;2. Developing branding stories and marketing communication strategy;3. Creating marketing campaigns to increase brand awareness and favorability;4. Increasing content growth and user engagement through marketing campaigns;5. Building and developing a strong brand marketing team.Qualification:1. Strong track record in branding, PR, and marketing;2. Previous background in internet, media or consumer goods sector;3. Balanced creativity and analytical skills;4. Demonstrated strong team management skills.