Application Deadline: 30 September 2024Preferably under husband / family sponsorshipPerson ProfileThe Marketing specialist should be a well-rounded staff member who is passionate, adaptable, creative, and experienced in Marketing & Communications, with a background in an international IB school. The ideal candidate will be an excellent communicator and storyteller with strong interpersonal skills, capable of supporting the school’s marketing efforts by overseeing the development of the school’s internal and external platforms. This role involves telling the story of the school and finding ways to amplify this story, enhancing the school’s digital presence. The Marketing specialist will also ensure that activities such as digital campaigns, paid advertising, SEO, and online presence are aligned with the school’s strategic priorities.Requirements 1. Qualifications.1.1 Bachelor’s degree in Marketing, Communications, Public Relations, or similar fields.1.2 Master's Degree in a relevant discipline is highly preferred.1.3 Minimum of 8 years of Marketing experience, with at least 3 years in a lead role.1.4 Fluency in written and spoken English; proficiency in Arabic is preferred. Core duties. He/She should: 2.1 Be aligned with the ISL values of Belonging, Integrity, Grit, and Kindness. 2.2 Coordinating and developing the school’s audiovisual strategy. 2.3 Creating and collecting authentic stories of life and learning at ISL Qatar through a variety of storytelling media, including video, photography, and written content. 2.4 Maximising the school’s digital media presence, seeking opportunities to increase visibility, ensuring the coherence of key messages and drive qualitative traffic. 2.5 Optimizing the visibility of the school’s digital platforms through SEO and paid campaigns. Aligning brand identity across different channels, online and offline, ensuring that the visual identity is maintained. Supporting stakeholders in meeting requirements for ISL Qatar brand representation, as well as offering Marketing training where appropriate. 2.6 Providing support for school events through design and visual documentation. Design and deliver impactful Marketing campaigns for ISL Qatar in liaison with the wider Advancement team. 2.7 Analysing performances and implementing adjustments, where needed in collaboration with external agencies or service providers. 2.8 Reporting periodically on key performance indicators, providing recommendations. 2.9 Monitor and analyse market and competitor activities to identify opportunities and recommend strategic actions to increase market share. 2.10 Supporting colleagues in the maintenance of the school’s communication channels. 2.11 Working on projects to create a positive experience for prospective families and ISL Qatar community members. 2.12 Perform market research and identifying appropriate Marketing & Communications strategies and tools to reach set goals and targets. Knowledge and Experience. He/She should be: 3.1 Fostering the values, dispositions, behaviours, attitudes and attributes of the ISL Qatar guiding statements and IB learner profile 3.2 An understanding of the trends of disseminating and amplifying digital content (social media, advertising, etc.). 3.3 Relevant audiovisual skills and the ability to turn story ideas into digital content. 3.4 Effective project management skills, defining deliverables and timelines. 3.5 Sound user knowledge of MS Office, Adobe packages, and experience in managing content management systems, social media, and online publishing platforms. 3.6 Ability to grasp the essence of the school story, legacy, and future changes. 3.7 Ability to prioritize, plan and work with deadlines, and coordinate with a team. 3.8 Strong technology literary skills. BenefitsUnder Admin Salary (Non-sponsorship)