About GymLeads:GymLeads is a subsidiary company of PayChoice. GymLeads is a lead management tool for gyms and fitness clubs to track, manage and close more leads. Without an effective sales process, it's too easy for fitness clubs to lose money. GymLeads helps gyms to Set goals, Track progress at a club and individual level, Easily manage leads through a sales funnel, Prompt salespeople to schedule and perform follow up calls, Automates appointment reminders and confirmation with a personal touch, Detailed reporting on text message campaigns, sales performance and more  About the Role:As a Marketing Specialist at GymLeads, a subsidiary of PayChoice, you'll be at the forefront of revolutionizing lead management in the fitness industry. You'll play a pivotal role in driving our marketing initiatives, aligning with GymLeads' mission to empower gyms and fitness clubs to maximize their sales potential. Your focus will be on creating and executing dynamic marketing strategies to elevate GymLeads' visibility and market presence.Key Responsibilities:Craft and implement integrated marketing campaigns across diverse channels tailored to the fitness industry, including email, social media, digital advertising, and events. These campaigns will aim to generate leads and facilitate customer acquisition for GymLeads.Develop engaging content pertinent to gym owners and fitness club managers, spanning blog posts, website copy, social media updates, email newsletters, case studies, and other collateral. Your content will resonate with our target audience, reinforcing GymLeads' brand messaging.Leverage marketing automation platforms like HubSpot to streamline lead nurturing workflows, automate processes, and track campaign performance metrics, ensuring optimal efficiency and effectiveness.Conduct in-depth market research and competitive analysis within the fitness industry to identify trends, customer pain points, and opportunities for differentiation. Utilize insights to refine and enhance GymLeads' marketing strategies.Foster close collaboration with the sales team, aligning marketing efforts with sales objectives, supporting lead generation initiatives, and optimizing the lead-to-customer conversion process.Monitor and analyze key performance indicators (KPIs) to evaluate the impact of marketing initiatives, identify areas for enhancement, and provide data-driven recommendations for optimization.Stay abreast of emerging trends, technologies, and best practices in fitness club management and marketing, enabling GymLeads to maintain a competitive edge and drive innovation in its marketing endeavors.Qualifications:Bachelor's degree in Marketing, Communications, Business Administration, or a related field.Demonstrated experience of 5+ years in marketing, preferably with a focus on B2B marketing.Proficiency in utilizing marketing automation platforms like HubSpot to develop and manage campaigns, workflows, and reporting.Exceptional written and verbal communication skills, with a knack for creating compelling content tailored to the fitness industry audience.Strong analytical abilities with a track record of interpreting data to measure campaign performance and optimize marketing strategies.Ability to thrive in a fast-paced, dynamic environment with tight deadlines, effectively managing multiple projects simultaneously.Collaborative mindset with excellent interpersonal skills, enabling seamless cross-functional collaboration with sales, product, and other teams.Passion for technology and driving business growth through innovative marketing strategies tailored to the fitness industry.Why Join Us:Competitive compensation package inclusive of health insurance, retirement plans, and professional development opportunities.Opportunity to be part of a pioneering venture revolutionizing lead management in the fitness industryJoin a collaborative and inclusive work environment that values creativity, diversity, and continuous learning.Grow your career in a dynamic company culture that fosters autonomy, initiative, and advancement opportunities.Exciting prospects for professional growth and leadership development in an evolving industry landscape.If you're a driven marketer passionate about leveraging innovative strategies to fuel business growth within the fitness industry, we're eager to hear from you! Apply now to join our dynamic team at GymLeads and embark on a rewarding journey of professional development and impact.