Digital Marketing Specialist

Askyadoc -
Nasr City, CairoPosted 3 years ago

54Applicants for2 open positions

Job Details

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Increase customer activations
Generate marketing qualified leads
Brainstorm new and creative growth ideas
Work with tech to execute on growth ideas
Handle design relationships
Plan and execute all web, SEO/SEM, social media campaigns
Build and maintain Company social media presence
Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights within the budget.
Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
Develop brand presence through digital channels
Plan and effectively execute a social media strategy for generating demand for the services offered.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
Optimize company pages within each platform to increase the visibility of the company’s social content.

Lead Generation
Bachelor Degree.
Experience working in dental education is a huge plus
Experience executing paid social media campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Demonstrable social networking experience and social analytics tools knowledge
An ability to multitask and perform under tight deadlines
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Familiarity with web design and content management systems