Skills And Tools:
- Increase customer activations
- Generate marketing qualified leads
- Brainstorm new and creative growth ideas
- Work with tech to execute on growth ideas
- Handle design relationships
- Plan and execute all web, SEO/SEM, social media campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Develop brand presence through digital channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
- Optimize company pages within each platform to increase the visibility of the company’s social content.
- Lead Generation
- Bachelor Degree.
- Experience working in dental education is a huge plus
- Experience executing paid social media campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Demonstrable social networking experience and social analytics tools knowledge
- An ability to multitask and perform under tight deadlines
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Familiarity with web design and content management systems
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