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Job Description
- Plan, execute, and optimize advertising campaigns on Facebook, TikTok, Snapchat, and Google Ads for a variety of clients.
- Conduct thorough market research and competitor analysis to identify trends and opportunities.
- Develop and implement data-driven strategies to maximize campaign performance and ROI.
- Monitor campaign budgets, bids, and pacing to ensure efficient allocation of resources.
- A/B test ad creatives and audience segments to continuously improve campaign performance.
- Provide regular performance reports and insights to clients and internal teams.
- Stay up-to-date with industry trends, algorithm changes, and best practices.
- Collaborate with creative and design teams to produce engaging ad creatives.
Job Requirements
- Minimum of 2 years of experience in media buying, with a strong focus on Google Ads, Meta, TikTok, and Snapchat.
- Proven track record of successfully managing and optimizing large-scale advertising campaigns.
- Deep understanding of advertising metrics and analytics tools.
- Excellent problem-solving skills and a data-driven approach to decision-making.
- Ability to work collaboratively in a fast-paced environment.
- Familiarity with media-buying, planning, and research