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Job Description
- Manage and oversee the social media accounts for all company affiliates, ensuring brand consistency across platforms.
- Develop, implement, and manage social media strategies to achieve marketing and business objectives.
- Create, curate, and schedule engaging, high-quality content (posts, images, videos) tailored to the unique voice and target audience of each affiliate.
- Monitor social media channels, respond to comments and messages in a timely manner, and engage with the community to build relationships.
- Analyze social media performance using analytics tools and report on key metrics, suggesting improvements for future campaigns.
- Stay up to date with the latest social media best practices, trends, tools, and platforms.
- Collaborate with internal teams such as marketing, sales, and design to ensure cohesive messaging across all channels.
- Plan and execute social media campaigns to support company events, product launches, and promotions.
- Develop and maintain a content calendar to ensure timely and relevant posts across all platforms.
- Conduct competitive research and market analysis to identify trends and insights.
Job Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations