Strategy & Planning:

• Develop, execute, and manage social media and digital marketing strategies, goals,
  and objectives.
• Drives social media initiatives and content across social channels.
• Provides tools, processes, and thought leadership to the field marketing team,
  franchisees, and agencies for marketing initiatives.
• Strategizes and executes programs to grow and engage audiences and followers.
• Implements, monitors, and measures social media campaigns to support broader
  marketing initiatives.
• Develops brand awareness and increases engagement by developing and
  designing strong content strategies.

Operations:

• Develops and manages social content calendars and value added content solutions
  to prompt engagement and activate consumers through social media outlets.
• Creates content for social media posts based on promotion needs, community
  sentiment, franchise activities, special events, promotions, products, and company
  announcements.
• Edit and create long- and short-form written content as needed, including blog and
  web pages.
• Contribute to other aspects of projects' programs, including pages optimization,
  content creation, technical optimization and authority development.
• Builds and manages the brand’s social media profiles and presence.
• Produce audience and persona assessments, topic and keyword research and
  competitive analyses to guide content plans.
• Contribute to other aspects of client SEO programs, including keyword research and
  page optimization, content creation, technical optimization and authority
  development.

Reporting & Analysis:

• Measure accounts performance & assure its success
• Monthly, Quarterly Reporting