Digital Marketing Specialist
Cairo, EgyptJob Details
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Job Description
- Knowledge of online marketing and good understanding of major marketing channels
- Help identify target audiences and plan media campaigns
- Proofreading advertising material before launching campaigns.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Developing advertising strategies and campaigns to most effectively reach the desired audience.
- Generate, edit, publish and share daily content (original text and images) that builds meaningful connections and encourages community members to take action.
- Managing a high volume of daily social media posts.
- Plan and monitor the ongoing company presence on social media ( Facebook, Instagram,etc.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Job Requirements
- Proven work experience as an Email marketing or Digital marketing specialist
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field