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Market Research Analyst

SME Consulting - Heliopolis, Cairo

Market Research Analyst

SME Consulting - Heliopolis, CairoPosted 2 months ago
93Applicants for2 open positions
  • 2Viewed
  • 0In Consideration
  • 0Not Selected

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Job Description

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

Responsibilities

  • Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform a valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalog findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

Job Requirements

  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases, and MS Office
  • Search engines, web analytics, and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
  • Working knowledge of data warehousing, modeling, and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field 

 

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