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Job Description
We are looking for a Digital Marketing Specialist to join our team and take full ownership of our brand’s Website coordination with a Website Developer.
. The ideal candidate will develop and execute a comprehensive marketing strategy to drive brand growth, increase visibility, and optimize digital campaigns across various platforms.
Responsibilities:
- Develop and implement a strategic marketing plan to enhance brand awareness and drive growth.
- Planned and managed paid advertising campaigns on platforms like Facebook, Instagram, TikTok, and Google Ads to maximize ROI.
- Optimize marketing funnels to improve conversion rates and customer engagement.
- Conduct market research to identify trends, audience behavior, and competitors’ strategies.
- Oversee SEO, SEM, and content marketing strategies to improve organic reach.
- Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
- Collaborate with content creators, designers, and the sales team to ensure brand consistency and messaging effectiveness.
- Stay updated on the latest digital marketing trends and implement best practices.
Job Requirements
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong knowledge of social media advertising, PPC campaigns, SEO, and email marketing.
- Experience in developing brand strategies and growth plans.
- Hands-on experience with marketing tools such as Google Ads, Meta Ads Manager, and email automation tools.
- Excellent analytical skills with the ability to interpret data and optimize strategies.
- Strong communication and project management skills.
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