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Job Description
- Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Track progress with Marketing Managers and/or Marketing Specialists
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the design department to produce promotional materials
- Craft clear product marketing copy
- Organize promotional activities for new products/services
- Prepare (monthly, quarterly and annual) forecasts
Job Requirements
- Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
- Knowledge of traditional and digital marketing tools
- Experience with research methods using data analytics software
- Expertise with SEO/SEM campaigns
- Solid computer skills, including MS Office, web analytics and Google Adwords
- Familiarity with Customer Relationship Management and Content Management System software
- Excellent communication and presentation skills
- BSc degree in Marketing or relevant field
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