ASO and Digital Marketing Specialist

Job brief

We are hiring for a digital marketing specialist with in-depth app store optimization (ASO) expertise to support our digital marketing team. You will be owning ASO across all geos but also run digital app install campaigns, starting with Apple and Play store Search.

This is a highly visible role that will shape GXEGY's ASO strategy, and build the foundation for our in-house digital marketing abilities. Our marketing team is still very new and this is your opportunity to play a crucial role in defining our path to success.

Responsibilities

• Own ASO and work cross functionally to improve App/Play store performance across all geos while maintaining our very high brand standards
• Own our global Apple Search Ads campaigns to drive growth and ROI
• Partner with teams like International Marketing, Product and Design to develop category strategies against education, gaming and language learning markets
• Assess and invest in keyword strategy to drive customer acquisition and engagement
• Stay up-to-date with the latest trends and changes in the digital marketing industry and ASO space
• Help us start running in-house digital marketing campaigns (programmatic, Facebook, etc.)
• Continually innovate to drive improvement by leveraging the latest technologies