Job Details
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Job Description
Job Title: Co-Founder and Chief Marketing Officer (CMO)
Location: Remote / On-site (based on company location)
Job Description:
We are seeking an experienced and passionate Co-Founder and Chief Marketing Officer (CMO) for our dynamic software and marketing agency. The successful candidate will have extensive experience in sales and marketing, with a proven track record of successfully expanding a company's market share. The ideal candidate should be a strategic thinker, an enthusiastic leader, and a practical operator able to navigate the complexities of a fast-paced startup environment.
Key Responsibilities:
Strategic Planning and Execution: Develop and implement a comprehensive marketing strategy that enhances the company's visibility, drives growth, and meets business objectives.
Sales Leadership: Lead and grow the sales team to achieve set sales targets. This includes setting sales goals, analyzing data on sales performance, and projecting future sales.
Brand Management: Oversee the development and execution of branding initiatives, promotional activities, and customer engagement strategies.
Market Analysis and Trend Identification: Conduct regular market analysis to identify new business opportunities, trends, and potential partnerships.
Customer Acquisition and Retention: Develop and implement strategies to attract and retain customers.
Budget Management: Develop, manage, and execute the marketing and sales budget.
Team Leadership and Development: Inspire, lead, and grow a high-performing marketing and sales team, fostering a culture of collaboration and innovation.
Cross-functional Collaboration: Work closely with other departments, including product development and customer service, to ensure alignment of company goals and seamless customer experience.
Requirements:
Bachelor's degree in Business, Marketing, or a related field. An MBA would be a plus.
Proven experience as a CMO, VP of Marketing, or in a similar leadership role, preferably in a startup environment.
Demonstrable experience designing and implementing successful marketing and sales strategies.
Proven track record of driving growth and expansion.
Strong understanding of market research and data analysis methods.
Proficiency in CRM software and digital marketing tools and techniques.
Excellent leadership, communication, and decision-making skills.
Entrepreneurial mindset with the ability to spot original branding opportunities.
This is an exciting opportunity to join a growing startup, offering the chance to shape our future and share in our success. If you are a driven, passionate, and ambitious leader looking to make a significant impact, we would love to hear from you.
Job Requirements
Note: The specific requirements may vary depending on the nature and goals of the startup, so it's important to tailor these requirements accordingly.
Education and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred but not mandatory.
Startup Experience:
- Proven experience as a Business development or senior executive in a startup or high-growth company.
- Demonstrated success in building and scaling a company from the ground up.
Marketing Expertise:
- Deep knowledge of digital marketing, branding, and market research.
- Experience in developing and implementing comprehensive marketing strategies.
- Experience in leading Software Sales process
Leadership Skills:
- Strong leadership and team management skills with the ability to inspire and mentor a marketing team.
- Exceptional strategic thinking and decision-making abilities.
Growth Mindset:
- A track record of driving revenue growth through innovative marketing initiatives.
- Ability to identify and capitalize on emerging market trends.
Communication Skills:
- Excellent verbal and written communication skills.
- Proficiency in presenting marketing strategies to internal and external stakeholders.
Data-Driven Approach:
- Proficiency in utilizing data and analytics to make informed marketing decisions.
- Experience with marketing automation tools and analytics platforms.
Industry Knowledge:
- Knowledge of the industry and market trends relevant to the company's products or services.
- Ability to adapt strategies to changing market dynamics.
Networking:
- A strong network of industry contacts and partnerships that can be leveraged for business growth.
Innovation:
- A passion for innovation and a drive to continuously explore new marketing channels and technologies.
Financial Acumen:
- Understanding of budget management and financial forecasting related to marketing activities.
Cultural Fit:
- Alignment with the company's mission, values, and vision.
- Willingness to work collaboratively and adapt to a fast-paced startup environment.
Entrepreneurial Spirit:
- A creative and entrepreneurial mindset with a willingness to take calculated risks.
Legal and Regulatory Compliance:
- Knowledge of relevant laws and regulations pertaining to marketing and advertising.