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Job Description
Job Description:
We are looking for a proactive and creative SaaS Product Marketing Specialist to join our dynamic team. The ideal candidate will have a solid background in product marketing strategies and a proven ability to enhance product market share.
Responsibilities:
- Develop and execute marketing strategies to effectively position our SaaS products in the market.
- Collaborate with product management and sales teams to create compelling messaging and positioning that resonates with our target audience.
- Conduct market analysis to gather insights and understand industry trends to optimize marketing strategies.
- Manage product launches and marketing campaigns from conception through to execution, including crafting campaign themes, coordinating with internal teams, and overseeing timelines.
- Create and manage a variety of content (blogs, case studies, product videos, website copy, etc.) to articulate the benefits of our products to customers.
- Organize and participate in events to build community and foster relationships with customers and potential customers.
- Utilize analytics to track campaign performance and adjust strategies as needed.
- Keep abreast of SaaS product marketing trends to ensure the adoption of best practices and tools.
Job Requirements
- Bachelor's degree in Marketing, Product, Business, or related field.
- Minimum 2 years of experience in product marketing, specifically with SaaS products.
- Strong understanding of B2B marketing, lead generation, and sales processes.
- Excellent written and verbal communication skills.
- Highly creative with experience in identifying target audiences and devising effective campaigns.
- Strong analytical skills to forecast and identify trends and challenges.
- Familiarity with product marketing tactics (e.g., integrated marketing campaigns) and online marketing avenues (e.g., social media, SEO, email marketing, etc.).
- Experience with marketing automation tools is preferred
- Ability to work independently and make informed decisions based on data.
