SEO Marketing Specialist

Boutiqqaat is hiring for Senior Search Engine Optimization:

Full time

On-Site – Heliopolis

Overview

Founded in 2015 by a young Kuwaiti entrepreneur, Boutiqaat distinguishes itself from its peer e-commerce platforms with the incorporation of a social element: it features Gulf and Arab celebrities and social media influencers who recommend products, allowing consumers to shop directly from these influencers’ virtual stores inside Boutiqaat.

Responsibilities:

· Develop and execute effective SEO strategies to improve organic search rankings and drive targeted traffic to our websites.

· Conduct comprehensive keyword research to identify opportunities for content optimization and expansion.

· Optimize website structure, content, and performance for improved search visibility and user experience.

· Implement on-page SEO best practices, including meta tags, headers, internal linking, and content optimization.

· Manage off-page SEO activities, including link building, guest blogging, and influencer outreach to increase domain authority and backlink profile.

· Monitor and analyze website performance metrics, such as traffic, rankings, and conversion rates, to identify areas for improvement.

· Perform technical SEO audits to identify and resolve issues related to crawlability, indexability, and site speed.

· Stay updated with industry trends, algorithm updates, and best practices to continuously improve SEO strategies and tactics.

· Collaborate with content creators, developers, and other stakeholders to ensure SEO best practices are integrated into website development and content creation processes.