Marketing Section Head
Aswaq -
Shorouk City, CairoJob Details
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Job Description
- Set projects' brand, communication plan, and subbrands for projects based on the relevance to the target audience.
- Create a "short / long" term brand and identity strategy for current projects as well as upcoming ones.
- Analyze internal and external promotional activities and programs, as well as expectations for monthly sales and budgets, by conducting market research and SWOT analysis.
- Draft and approve marketing briefs, making sure that the messaging and designs adhere to the company's and the brand's standards at the brand level.
- Define and oversee the marketing expenditure.
- Establish a project's budget for marketing communications and sales targets.
- Keep a careful eye on and evaluate trends in market share, sales volumes, and rivalry.
- Take charge of all marketing, public relations, and communications initiatives chosen to support the brand and marketing plan.
- Keep a careful eye on and evaluate trends in market share, sales volumes, and rivalry.
- Take charge of all marketing, public relations, and communications initiatives chosen to support the brand and marketing plan.
- Create a marketing budget, media plan, media analysis, and marketing plan.
- Monitor all communication expenses and compare them to budgeted amounts.
- Oversee all marketing communications, such as community outreach initiatives, speaking engagements, special events, and press relations.
- Create, produce, and distribute print materials for broadcast campaigns, including brochures, ads, and direct response; additionally, create and distribute radio and television spots.
- Oversee social media activity, trade show exhibits, and website upkeep.
- Launch profitable marketing campaigns and take responsibility for their entire execution, from concept to finish.
- Complete all communication tasks, events, and social media campaigns within the allocated spending limit.
- Form strategic alliances and collaborate with important suppliers, agencies, and participants in the market.
- Examine the effectiveness of marketing campaigns to identify areas for improvement.
- Be in charge of all survey and research projects pertaining to the real estate market and competitors.
- Compose reports and deliver them to upper management.
- Keep up with industry developments and marketing trends.
- Keep an eye on market trends and pinpoint prospective investment opportunities based on customer demands and rivals' expenditure patterns.
- Adhere to the necessity of maintaining brand awareness among the intended audience.
Job Requirements
- University degree –Business, marketing, communications or relevant field.
- Minimum 5 years of experience in real estate field.
- MBA in Marketing is highly preferred.
- Experience with CRM software.
- Solid knowledge of web analytics and Google Adwords.
- Experience with B to B and B to C marketing preferred.
- Experience with digital marketing and new marketing trends.
