Digital Marketing Manager
Alexandria, EgyptDigital Marketing Manager
Alexandria, EgyptPosted 22 days ago14Applicants for1 open position
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Job Details
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Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Responsibilities:
- Develop and execute digital marketing strategies across channels.
- Optimize website performance to improve user experience and SEO rankings.
- Manage social media accounts and ensure audience engagement.
- Plan and execute online advertising campaigns (Google Ads, Facebook Ads).
- Track and report on campaign performance metrics (ROI, CTR, CPC).
- Collaborate with designers, developers, and copywriters to produce high-quality content.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Stay updated with industry developments and digital marketing innovations.
Job Requirements
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (2+ years) in digital marketing or a related role.
- Proficiency in English (written and spoken); Arabic is a plus.
Key Skills:
Digital Marketing Tools & Platforms:
- Hands-on experience with SEO tools (e.g., Ahrefs, SEMrush, Google Analytics).
- Knowledge of PPC platforms like Google Ads and Meta Ads Manager.
- Familiarity with CMS platforms like WordPress or Shopify.
Social Media Management:
- Expertise in managing social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok).
- Proficiency in using tools like Buffer, Hootsuite, or Sprout Social.
- Ability to run paid social campaigns.
Content Marketing:
- Strong copywriting and content creation skills.
- Ability to develop content strategies aligned with business goals.
- Understanding of email marketing tools like Mailchimp or HubSpot.
SEO/SEM:
- Knowledge of on-page and off-page SEO techniques.
- Experience in running successful Google Ads campaigns.
- Understanding of keyword research and optimization.
Data Analysis:
- Strong analytical skills to measure performance using KPIs.
- Proficiency in Google Analytics, Google Search Console, and Excel.
Graphic Design (Basic):
- Knowledge of design tools like Canva, Adobe Photoshop, or Illustrator is a plus.
Project Management:
- Ability to plan, execute, and manage campaigns within deadlines.
- Familiarity with project management tools like Trello or Asana.
Soft Skills:
- Strong communication and interpersonal skills.
- Creativity and problem-solving ability.
- Time management and organizational skills.
- Adaptability to changing trends and technologies.
Preferred Experience:
- Successfully managed at least 5 social media campaigns or website SEO projects.
- Increased website traffic or social media followers significantly.
- Experience with local and international markets, especially in MENA.