Skills And Tools:
Developing effective media buying strategies. Negotiating ad space and time slots with various media outlets. Participating in media planning to identify target audiences and craft effective campaigns.
Media Buyer responsibilities include:
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
- Developing effective media buying strategies
- Negotiating ad space and time slots with various media outlets
- Participating in media planning to identify target audiences and craft effective campaigns.
- Has the experience and the know how to ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space and airtime.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- collecting information on the types of audiences that can be reached through various media and the estimated size of these audiences.
- Report to clients and build long-term relationships.
- Developing advertising strategies and campaigns to most effectively reach the desired audience.
- Sourcing and presenting audience data and advertising proposals to clients for feedback.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
Monitor SEO and web traffic metrics
- Proven experience as Media Buyer .
- Familiarity with media-buying, planning and research.
- Interest in following advertising and media trends
- Working knowledge of media analytics .
- Excellent communication and negotiation skills.
- Organizational and multitasking abilities.
- Attention to details.
- Critical thinking skills.
- Excellent financial skills and the ability to manage large budgets.
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business
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