Marketing Communication Specialist

Setio - Nasr City, Cairo

12
Applicants for
1 open position
12
Seen
3
Shortlisted
7
Rejected
Experience Needed:
More than 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Negotiable
Education Level:
Bachelor's Degree at least
Languages:
Arabic, English
Vacancies:
1 open position
About the Job
  • Setio is a mobile application designed to help busy parents living in Egypt to find nearby, trained, well-educated and legally verified babysitters to sit their kids from 2 hours to full day, whenever they need to.
  • Setio owned and managed by The Application Lab, a startup based in Nasrcity, Cairo. started in Dec 2016, we’re digital innovative products developers, with high level of passion in technology & marketing.
  • We’re looking for a qualified passionate Marketing Communication Specialist with high level of communication, networking and leadership skills.

He/She be responsible for:

  • Create and execute a master content strategy and plan for all divisions and regions served, based on the business strategy.
  • Coordinate the design of promotional material and distribute in online and offline channels
  • Promote content on our blog and social networks (Facebook, Twitter, LinkedIn, Instagram…etc.) and monitor engagement (e.g. comments and shares).
  • Set and deliver on tangible KPI's from website, blog and social networks (Referrals, ROI, fan growth, engagement, lead generation, SEO)
  • Track and monitor the effectiveness and success of online and offline initiatives using relevant monitoring tools; generate analytics reports and effectively tweak social strategy and content based on analytics
  • Join social media groups and professional platforms to discuss industry-related topics and stay up to date with industry trends and inform other stakeholders on required.
  • Network and sustain good relations with local, regional and international media and key industry influencers, thought leaders and event creators.
  • write press releases, articles, emails, speeches. And plan interviews and press conferences.
  • Craft and send regular newsletter to the customers.
  • Work closely with various teams, freelancers, to optimize conversions with relevant and targeted content and landing pages.
  • Gather the customer feedback to be handled and informed from other teams.
Job Requirements
  • 3+ Years proven work experience in Marketing/Digital field.
  • Familiarity with B2B and B2C advertising campaigns.
  • Proficiency in MS Office.
  • Knowledge of SEO, Google Analytics, Marketing Measurement tools.
  • Experience with marketing campaigns on social media.
  • Excellent verbal and written communication skills.
  • Near-native mastery of English and Arabic with impeccable bilingual writing skills.
  • Portfolio of published articles and conducted events.
  • Good presentation skills
  • BSc in Marketing, Communications, Public Relations or relevant field.
About this Company

Setio is a mobile application designed to help busy parents living in Egypt to find nearby, trained, well-educated and legally verified babysitters to sit their kids from 2 hours to full day, whenever they need to.

Setio owned and managed by The Application Lab, a... (More)

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