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Job Description
Job Summary: We are looking for a skilled Reels Creator & Creative Content Strategist with a strong understanding of branding and social media strategy. This role will be responsible for not only producing engaging, on-trend Reels and short-form video content but also developing and implementing a cohesive branding strategy across social media. The ideal candidate is a strategic thinker with a creative mindset, capable of blending visual storytelling with brand objectives to increase visibility, engagement, and follower growth.
Key Responsibilities:
- Develop and implement a branding strategy across social media platforms to enhance brand recognition, audience engagement, and loyalty.
- Create, edit, and publish visually compelling Instagram Reels, TikTok videos, and other short-form content that aligns with brand strategy and goals.
- Brainstorm and pitch creative content ideas that resonate with target audiences, incorporate current trends, and communicate brand messaging effectively.
- Work with marketing and social media teams to ensure consistency in brand voice, tone, and visuals across all content.
- Conduct on-site and mobile video shoots, including lighting and framing setup, to capture high-quality, authentic footage.
- Edit and optimize videos, adding effects, captions, and graphics to enhance engagement and align with platform best practices.
- Analyze content performance metrics and social media insights to refine content strategy, identify trends, and maximize reach and engagement.
- Monitor evolving social media trends, algorithm updates, and best practices to keep the brand’s content fresh, relevant, and impactful.
Job Requirements
- Proven experience in creating social media content, especially Instagram Reels and TikTok videos.
- Experience in developing and applying branding strategies across social media.
- Proficiency in video editing software, mobile editing tools, and AI tools (such as InShot, CapCut, mid-journey, canva..etc.).
- Strong understanding of social media platforms, particularly Instagram and TikTok, and familiarity with trends and algorithm changes.
- Creative mindset with excellent storytelling, filming, and editing skills to produce visually engaging content.
- Ability to work independently and manage multiple projects with attention to detail and tight deadlines.
- Ability to balance creativity with strategic thinking, adapting content to reflect brand goals and audience needs.
- Strong communication skills and collaborative spirit to work within a dynamic team environment.
