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Job Description
- Conduct market research to find answers about consumer requirements, habits, and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Job Requirements
- Proven experience (minimum 5-6 years) as a content creator, social media manager, Media Buyer, or video editor, with a strong portfolio showcasing social media content.
- Expertise in filming, editing, and producing high-quality videos, including Reels and short-form content.
- Proficient in graphic design tools such as Canva, Adobe Photoshop, and Illustrator, and video editing software like Adobe Premiere Pro, Final Cut Pro, or similar.
- Strong understanding of social media platforms, trends, and content optimization strategies.
- Creativity, attention to detail, and a passion for producing high-quality, visually engaging content.
- Excellent communication skills with the ability to capture the brand’s voice and engage with the audience effectively.
- Ability to work in a fast-paced environment and handle multiple projects at once.
- Experience with motion graphics and animation is a plus.
- Knowledge of SEO for social media and analytics tools like Google Analytics, Instagram Insights, or Facebook Analytics.
- Basic photography skills with the ability to capture compelling photos for social media.
- PR / Media Buying / Social Media