Marketing Executive

As a Marketing Executive at #ABtalks, you will lead the creative growth and visibility of the brand’s merchandise line — from card games to apparel and future products. This role blends marketing strategy, product positioning, and creative execution to expand reach, drive sales, and strengthen #ABtalks’ connection with its audience. You’ll be responsible for turning ideas into impactful campaigns, building collaborations, and keeping merchandise fresh, relevant, and aligned with the brand’s values.What You’ll Do:Marketing & CampaignsDevelop and execute marketing campaigns that position #ABtalks merchandise as a core part of the brand experience.Create bold, innovative campaigns and collaborations that set merchandise apart in the market.Plan seasonal/limited drops and update existing product lines (e.g., refreshing t-shirts, new editions of the card game).Manage social media presence for merch, especially TikTok, with a focus on community and engagement.Marketing Strategy & DevelopmentEnsure marketing design of merchandise, quality, and packaging meet #ABtalks’ creative and brand standards.Work closely with the design team to develop new concepts, seasonal collections, and product updates.Position the card game and other products as unique, meaningful offerings that reflect the values of #ABtalks.Partnerships & CollaborationsIdentify and propose strategic partnerships, activations, or collaborations — whether small or bold, mainstream or unconventional — that can expand merch visibility and drive sales.Develop and pitch creative proposals for opportunities that align with the brand.E-commerce & ShopifyManage and update the #ABtalks Shopify website with support from the design team (product pages, banners, visuals).Track sales and customer insights to improve strategies.Implement offers, bundles, or promotions to increase online sales.Performance & ReportingTrack and report on key KPIs: revenue growth, campaign engagement, partnership outcomes, and inventory status.Share weekly updates and insights with the Creative Manager.Use customer feedback and market research to refine merchandise strategy.Collaboration & OversightWork closely with design, social media, and operations teams to ensure smooth execution of launches.Oversee interns supporting content creation or activations.What You’ll Need2+ years’ experience in marketing, merchandising, or brand growth roles.Strong creativity, with proven ability to develop campaigns or ideas that stand out.Knowledge of digital marketing, content strategy, and social platforms (especially TikTok/Instagram).Basic knowledge of Shopify (updating products, tracking sales, reports).Strong organizational and project management skills; ability to thrive in a fast-paced environment.Excellent communication skills for coordination, pitching, and reporting.Analytical mindset to track results and refine strategies.What's in it for youThis role gives you the opportunity to shape and grow #ABtalks’ merchandise into a core brand pillar. You’ll have creative freedom to experiment with campaigns and partnerships, while also driving measurable sales and revenue impact. You will play a key role in transforming merchandise into a platform for storytelling, community-building, and business growth.