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Job Description
As a content marketer, you have the opportunity to really express yourself and it feels great to see one of your ideas come to fruition. If you prove successful in the arena, bigger, better and more lucrative projects will come your way. If you wish to become part of a content marketing team, it is useful for you to have experience when it comes to do it.
Duties & Responsibilities:
- Serve business needs for content marketing to produce compelling and captivating posts, articles, blogs, emails, videos and sales letters.
- Creating content customers actually need and want.
- Sharing content on the channels used by consumers.
- Measure the results of content marketing campaigns.
- Coming up with ideas and creating useful content for clients which also attract customers.
- Develop a campaign that drives traffic, improves customer engagement, leads and sales.
- Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.
- Help creating a marketing strategy which supports and extends marketing initiatives.
- Making sure the campaign meets the objectives of the client while remaining within budget.
Job Requirements
- PR: You must be experienced when it comes to learning and finding the right publicity to use for each client.
- Editorial: Content marketers must think like authors insofar as they must research and write fresh content or curate existing articles while also ensuring the content is properly edited and of use to readers.
- Technical: Good content strategy involves detailed planning with special attention paid to technical issues related to content management system integration.
- Strategic Thinking: You have to ensure the brands of your clients are not overshadowed by off-brand messages. As a result, you and your team must be clear when it comes to deciding why certain pieces of content are being launched along with their benefits.
- Market/Industry Knowledge: You must tailor your content to the specific needs of your clients’ target audience. The modern consumer expects the best so every piece of content you produce must be age, gender and class specific.
Education:
- Bachelor's Degree, /English,
- Will consider lower qualification based on passion for the industry.
