Head of Retail

Job Objectives:

• To lead and achieve the growth and expansion plan and maximizing the profit through rational leadership of marketing and sales professional structure

Planning:

• Stetting the Gap analysis through evaluating the current status versus the expectations
• Prepares estimate BP annual budget and goal setting process for entire year
• Forecasting the sales target, net profit and the competitors movements
• Setting the targets of the growth and expansion. How to achieve it
• Setting KPIS
• Monitors analysis Monthly/Qtr stores P&L benchmarks, communicate Audit results
• Monitors consistently stores reports (KPI’s - markups /markdowns) compare it to BP
• Oversee appropriate security level and stock control to minimize shrinkage/stock loss
• Setting the KPIs of achieving the sales target and the targeted profit
• Formulating the KPIs of the growth process and the expansion plan
• Setting the marketing activities KPIs
• Organizing
• Determine the needs (financial – marketing – logistic – Human) to achieve the plan
• Build professional sales and marketing team
• Liaising with inventory/distribution to ensure SKU's and product mix targets are met
• Providing regular analysis of merchandise “SKU’s – Categories –Deps. – sub class”
• Fostering brands reputation, Ensure operation complies with brand partner’s standard
• Market insight about competitors and mystery shopping consumer research
• Undertakes administrative tasks to ensure policies and procedures are applied
• Ensure promotional materials supplied and implemented as per trading calendar
• Identifying opportunities from sales performance based on merchandising analysis

Development:

• Developing the current bouquet of costumer
• Developing the product mix
• Developing the competitive advantage
• Developing the identity of branches
• Developing the current structure

Work Environment:

• Managerial position required 40% floor work base and 60% office work base