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Job Description
- Researching target audiences and media outlets to identify the most effective advertising channels.
- Developing media plans that outline the proposed advertising strategy, budget allocation, and target audience demographics.
- Negotiating with media vendors to secure favorable advertising rates and placement.
- Collaborating with creative teams to develop compelling ad creatives that resonate with the target audience.
- Monitoring and optimizing advertising campaigns to ensure they meet performance goals and objectives.
- Analyzing campaign data and metrics to provide insights and recommendations for future campaigns.
- Staying up-to-date with industry trends, emerging media platforms, and advertising technologies.
- Maintaining relationships with media vendors and seeking out new advertising opportunities.
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
