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Job Description
We are looking to hire an enthusiastic, competent, and ambitious candidate to join The Marketing team for entire mega projects and the new business work strategy to perform the following:
- Analyze our brand positioning and consumer insights.
- Support shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action.”
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Monitor market trends, research consumer markets, and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices, and tactics.
- Manag and develop the agency relationships.
- Identify and tie up with partners.
- Coordinated with the market research team to understand consumer insights and use the same to focus on brand-building activities.
- Coordinated with the market research team to understand consumer insights and use the same to focus on brand-building activities.
- regularly visit the market to understand changes in the market, and competitive moves, experience consumer interactions, and identify opportunities.
- Assess the brand communication mix for ATL/BTL promotional activities in line with product strategy.
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
- To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets.
- To provide inputs to Vendors on the development of communication material.
- Manage the team effectively by coaching, mentoring, and providing periodic feedback and exposure to enhance learning through Internal & External Interactions.
Job Requirements
- 8-10 years of experience (well-known Advertising agency/ Real Estate) is highly preferred.
- Proven working experience as a Brand Manager or Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up to date with the latest trends and marketing best practices
- Degree in marketing or a related field
- Brilliant understanding of Digital and social media (media buying)
- Experience in planning and managing events and activations is a must.
