Marketing Specialist
Job Details
Skills And Tools:
Job Description
Role
Marketing Specialist
Location
Cairo, Egypt
About Menthum
Menthum is Egypt’s leading digital wealth management platform, offering EGP money market fund, USD fixed income fund, equity index fund, and goal-based savings. We simplify wealth-building for individuals and small businesses. Our mission is to help people achieve financial wellness the right way — simply, smartly, and securely. Menthum is licensed and regulated by the FRA.
Role Summary
We are seeking a highly motivated Marketing Specialist to join our growing team. The ideal candidate will play a key role in supporting and executing marketing initiatives that communicate Menthum’s mission of “Wealth Building, Simplified.” You will work across multiple marketing functions — including content creation, campaign coordination, social media management, and performance tracking — to help grow the brand and drive engagement.
Key Responsibilities
- Assist in planning and executing marketing campaigns across digital and offline channels.
- Write and edit content for social media, email newsletters, and marketing collateral.
- Coordinate with the design team to deliver engaging creatives aligned with brand guidelines.
- Schedule and publish content across social platforms (Meta, TikTok, LinkedIn, Instagram).
- Monitor social media engagement and respond to comments and reviews.
- Conduct basic market research to identify trends, audience insights, and competitor activity.
- Track campaign metrics (CTR, engagement, conversion) and assist in preparing performance reports.
- Collaborate with sales and customer service teams to align messaging and goals.
- Support partnerships and influencer marketing initiatives.
- Help maintain documentation, calendars, and team workflows.
What We Offer
- Exposure to full-stack marketing across digital and offline channels.
- A collaborative, growth-driven environment.
- Opportunities to learn and contribute to real campaigns.
- Flexible working structure and room for growth.
Job Requirements
Qualifications
- 1–3 years of experience in a marketing or communications role.
- Solid understanding of digital marketing concepts, especially social media and content marketing.
- Strong writing and communication skills in English & Arabic.
- Ability to multitask, manage timelines, and work collaboratively.
- Experience in a startup or fast-paced environment is a plus.
Preferred Skills:
- Copywriting for social and email campaigns.
- Exposure to paid social media advertising (Meta/TikTok).
- Basic SEO knowledge.
- Canva or Figma experience for light creative work.
Behavioral Competencies
- Strong attention to detail and organization.
- Proactive, self-motivated, and eager to learn.
- Creative thinker with problem-solving capabilities.
- Strong communication and collaboration skills.
- Comfortable working under pressure and shifting priorities.
