Job Details
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Job Description
- Lead the development and implementation of the company's comprehensive social media strategy, aligning with overall marketing and business objectives.
- Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic decisions.
- Develop and manage the social media budget, allocating resources effectively across various initiatives.
- Establish key performance indicators (KPIs) and set ambitious yet achievable goals for social media campaigns.
- Create and maintain a detailed social media calendar, ensuring content consistency and timely execution.
- Define and refine the brand voice, tone, and visual identity across all social media platforms.
- Oversee the creation and curation of high-quality, engaging content that resonates with the target audience and drives desired actions.
- Lead the development and implementation of innovative social media campaigns, including paid and organic strategies.
- Manage and optimize social media profiles across all platforms, ensuring consistent brand messaging and timely responses to user interactions.
- Utilize social media management tools to streamline content scheduling, performance tracking, and reporting.
- Collaborate with internal teams (marketing, PR, content, etc.) to ensure seamless integration of social media activities.
- Analyze social media data and metrics (reach, engagement, conversions, sentiment, etc.) to identify trends, measure campaign effectiveness, and inform strategy adjustments.
- Continuously monitor industry trends, platform updates, and algorithm changes to optimize social media performance.
- Develop and implement A/B testing strategies to optimize content formats, messaging, and targeting.
- Generate insightful reports on social media performance, highlighting key findings and actionable recommendations.
- Stay abreast of emerging social media technologies and tools to identify opportunities for innovation.
- Mentor and guide a team of social media professionals, fostering their growth and development.
- Establish clear performance expectations, provide constructive feedback, and guide team members in achieving their goals.
- Collaborate with senior marketing leaders to ensure alignment of social media strategy with overall business objectives.
- Develop and implement social media governance guidelines to maintain brand consistency and protect the company's reputation.
- Advocate for social media best practices and champion the use of data-driven decision-making within the organization.
Job Requirements
- Demonstrable social networking experience and social analytics tools knowledge
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- BS in Communications, Marketing, Business, New Media or Public Relations
