Digital Marketing Specialist

Key Responsibilities:*

1. *Develop and Execute Digital Marketing Campaigns:*

   - Create and manage digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.

   - Ensure campaigns are aligned with business goals and objectives.

2. *SEO and SEM:*

   - Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve website visibility and drive traffic.

   - Conduct keyword research and implement best practices for on-page and off-page SEO.

3. *Content Creation and Management:*

   - Develop engaging content for social media, blogs, websites, and email marketing campaigns.

   - Collaborate with content creators and designers to ensure content is aligned with brand guidelines.

4. *Social Media Management:*

   - Manage social media accounts by creating and scheduling posts, engaging with followers, and monitoring performance.

   - Develop social media strategies to increase brand awareness and engagement.

5. *Email Marketing:*

   - Create, test, and optimize email marketing campaigns to nurture leads and drive conversions.

   - Segment email lists and personalize email content to improve open and click-through rates.

6. *Analytics and Reporting:*

   - Monitor and analyze digital marketing performance using tools like Google Analytics, and other analytics platforms.

   - Provide regular reports on campaign performance, insights, and recommendations for improvement.

7. *Paid Advertising:*

   - Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and other ad networks.

   - Track and optimize ad spend to maximize ROI.

8. *Stay Up-to-Date with Trends:*

   - Keep abreast of the latest trends and best practices in digital marketing and technology.

   - Attend industry conferences, webinars, and training sessions as needed.