Digital Marketing Specialist - Alexandria

Morse Coed Bolkly, Alexandria

30
Applicants for
1 open position
16
Viewed
5
In Consideration
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job
  • Plan and execute all web, SEO/SEM, social media campaigns
  • Build and maintain Company social media presence
  • Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights within the budget.
  • Brainstorm new and creative growth ideas.
  • Collaborate with agencies and other vendor partners if there.
  • Manage all digital campaigns, including search engine marketing (Social media Ads, Google AdWords and onsite search)
  • Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
  • Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
  • Generate marketing qualified leads.
  • Develop brand presence through digital channels
  • Plan and effectively execute a social media strategy for generating demand for the services offered.
  • Manage the SEO on all online channels.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Optimize company pages within each platform to increase the visibility of company’s social content.
Job Requirements
  • Education: BSc in Marketing, English, Journalism or related field.
  • Excellent Arabic & English writing and language skills.
  • Good analytical and project management skills
  • Professional Knowledge Proven working experience in social media marketing or as a digital media specialist
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Organized and able to meet deadlines consistently.
  • Prior experience in content marketing, content growth and SEO
  • Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
  • Agencies background at least 2 years of Exp.