Plan and execute all web, SEO/SEM, social media campaigns
Build and maintain Company social media presence
Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights within the budget.
Brainstorm new and creative growth ideas.
Collaborate with agencies and other vendor partners if there.
Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)
Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
Generate marketing qualified leads.
Develop brand presence through digital channels
Plan and effectively execute a social media strategy for generating demand for the services offered.
Manage the SEO on all online channels.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Optimize company pages within each platform to increase the visibility of company’s social content.
3 to 5 years
Must have strong knowledge in building an online community.
Must be skilled in Programmatic Marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google AdWords campaigns
Design skills in order to manage images, template layouts, etc