Country Brand Manager/Secondment CBM

Pfizer - Cairo

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Experience Needed:
More than 3 years
Career Level:
Job Type:
Full Time
1 open position
About the Job


  • Deliver on revenues and IBA of brands/portfolio within the scope of management
  • Ensure high integrity and accuracy of forecasts
  • Ensure mitigation plans are developed, as required
  • Monthly brand and portfolio reviews with CBL
  • Work with GSCPM to optimize brand forecasts and reduce obsolescence
  • Manage expense budgets
  • Set up, monitor and track ROI of marketing expenditure and programs
  • Optimally Managing and controlling A&P and OME budgets (allocated for T&E) to maximize the marketing impact

Brand/ TA/ Channel management, strategy and tactical plan development:

  • Development of local strategies, promotional campaigns and programs to maximize brand value
  • Align to regional and global strategies as appropriate
  • Provide accurate analysis of data for each brand and/ or portfolio to support proposed strategy
  • Ensure the brands/ TAs are being managed according to life cycle requirements
  • Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements, within those channels
  • Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
  • Drive cross-functional brand leadership through the core brand team
  • Utilize inputs from the core brand team to support the strategy and tactical development
  • Take accountability for ensuring that all content and/ or promotion materials and items for promotional purposes are delivered timeously
  • Complete the demand planning with GSCPM, to ensure continued stock supply to markets and avoid stock obsolescence
  • Review pricing and make recommendations to ensure strategic pricing to leverage opportunities in all sectors; working closely with Access lead

Alignment across functions and stakeholder management:

  • Align key internal stakeholders, through the core brand team – medical, marketing, Access, regulatory, sales etc - to drive business objectives, develop strategies and tactics for the brand and/ or TA
  • Lead the efforts to understand and address country opportunities and challenges
  • Collaborate with sales to roll out and drive effective execution of campaigns and programs
  • Establish effective peer relationships and strong cross-functional collaboration and communication
  • Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
  • Vendor management


Accountable for:

  • Brand and/ or portfolio revenue achievement, across all channels
  • Develop strategy and tactical plans
  • Delivery of material and content for customer facing colleagues and channel activities
  • Forecast and management of revenue and expenses
  • Vendor management for brand specific initiatives

Shared Accountability:

  • Develop country Op Plan; revenue targets, brand A&P and FTE allocations with sales and marketing management.
  • With channel marketing – ensure that clear inputs on the customer journey for your brands/ portfolios are shared and development of tactics in conjunction with the channel marketers.
  • Long-range demand forecasting with demand planning and manager
  • Revenue adjustments, as needed, with sales and business finance manager
  • Development of channel strategies with channel marketing and sales
  • KOL development – in conjunction with sales and medical
  • On-boarding of new PSRs and identifying upskilling requirements with market changes – training and medical
Job Requirements


  • Graduate of Pharmaceutical/Medical sciences, a bachelor’s degree is required, marketing studies or MBA is a plus.
  • 3+ years of experience, with consistent successful performance and solid career trajectory.
  • Marketing qualification/projects/assignments would be an advantage.
  • Fluency in English with good computer skills.


The candidate is expected to demonstrate these competencies:

  • Focused on “get things done” and objective oriented through the proper process.
  • Decisive “manage complexity to make timely, informed decisions”.
  • Connected “collaborate with others to accomplish shared goals”
  • Courageous and don’t wait others to move with accountability and integrity.
  • Resilient in facing challenges.
  • Inspiring “motivate and develop self and others to drive business forward”
  • Innovative and strong lateral thinker.
  • Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends to allow for successful brand planning
  • Ability to analyze, define and convey complex concepts, clear insights and strategies in verbal and written communication
  • Demonstrated track record of ability to influence others without authority
  • Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
  • Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
  • Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
  • Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brand
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation and communications
  • Ability to extract Market, Customer and Competitor Insights
  • Marketing Execution and follow up skills
  • Ability to develop performance and Program Metrics
  • Demonstrated collaboration/negotiation skills
  • Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs and fulfilling expectations
  • Exceptional prioritization –among/across brands in portfolio in a resource-constrained context.

About this Company

Pfizer, the world’s largest pharmaceuticals firm and one of the oldest in America, has a long history in Egypt. It entered the country over half a century ago, in 1961. Since then it has grown to become Egypt’s seventh-largest drug provider, employing more than 600 people... (More)

See all Careers and Jobs at Pfizer
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