SEO/SEM Specialist

Al-wefaq - Sheraton, Cairo

Applicants for
1 open position
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Confidential, Medical Insurance & Social Insurance
Arabic, English
1 open position
About the Job

Job Description:

We are looking for a search specialist with experience in SEO and SEM. The candidate will be responsible for initiating and managing campaigns focused on increasing our search engine visibility, driving visitors to the website and generating new leads.


  • Work closely with the marketing team to support marketing initiatives.
  • Focus on improving SERPs for brand website.
  • Implement SEO and paid advertising strategies.
  • Research and identify target keywords and implement them within content and paid advertising campaigns.
  • Content creation and optimization for websites, blogs, and other digital platforms as required.
  • Develop and implement link building strategy.
  • Estimate and manage monthly budgets.
  • Collect and analyze data, research competitors and identify trends in order to achieve maximum ROI for paid search campaigns.
  • Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.
  • Monitor and report on KPI's, using Google Analytics, Adwords and social insight tools.
  • Generate monthly reports on SERPs and advertising engagement for each brand.
Job Requirements

Candidate requirements:

  • Proven SEO experience, including content creation, keyword research, and reporting.
  • Proven SEM experience managing ad campaigns across search engines, particularly Google.
  • Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives
  • Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Experience with bid management tools, especially Google Adwords.
  • Experience with link building campaigns (white hat only)
  • Strong understanding of website analytics tools, including Google Analytics.
  • Strong written and verbal communication skills
  • Detail oriented
  • Experience using Tag Manager and/or remarketing platforms is a plus
  • Experience with social media advertising is a plus.
  • Experience with SEO/SEM campaigns for e-commerce is a plus.
About this Company

Founded in 2000, Al Wefaq Rent a Car is a regionally recognized brand with more than 60 branches inside cities and airports of the kingdom of Saudi Arabia, United Arab Emirates, Republic of Egypt, and Hashemite Kingdom of Jordan. And 4 main workshops in the kingdom of Saudi... (More)

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