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Job Description
Job Overview:
Responsible for managing the product throughout the product life cycle from planning to execution in support of organizational strategy and objectives.
Description:
- Define and build new digital and offline experiences for users on digital world to driving impact on the business.
- Work closely with colleagues across functions to bring your ideas to life.
- Develop and execute A/B Tests to further accelerate the growth of customers and consumers.
- Use data to inform decisions around user growth and monetization.
- Track funnel metrics to improve product performance.
- Drive innovation, roadmap and design of entirely new experiences and features to deliver against team and company goals.
- Challenge all members of cross-functional team (sales team, pharmacist, digital team, etc.) to think boldly and creatively and then to funnel that energy into concrete products and execution plans.
- Drive cross-functional teams to flawless and timely executions.
- Monitor and measure launch features and feed insights back into product development process.
- Clearly communicate product plans, benefits and results, as appropriate, to a spectrum of audiences, from internal partners to all Modawa employees.
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Create buy-in for the product vision both internally and with key external partners
- Develop product pricing and positioning strategies
- Translate product strategy into detailed requirements and prototypes
- Scope and prioritize activities based on business and customer impact.
- Work closely with engineering/pharmaceutical teams to deliver with quick time-to-market and optimal resources.
- Drive product launches including working with public relations team, executives, and other product management team members
- Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
- Act as a product evangelist to build awareness and understanding
- Represent the company by visiting customers to solicit feedback on company products and services.
Reporting to: Commercial Head
Job Requirements
- Degree in Marketing specially digital Marketing.
- 2 Years experience in Marketing.
- Proven track for Marketing Campaigns and better to be in Launches.
- Experience in FMCG, OTC products, Chain pharmacies is an advantage.
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