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Job Description
Position Overview: We are looking for a skilled Digital Marketing Manager with a proven track record in lead generation and marketing automation. The ideal candidate will have at least 5 years of experience in digital marketing, with a focus on driving business growth and maximizing ROI through strategic digital initiatives.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement.
- Manage all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and PPC advertising.
- Utilize marketing automation tools to streamline processes, nurture leads, and optimize campaign performance.
- Analyze campaign data and metrics to track performance, identify areas for improvement, and make data-driven decisions.
- Collaborate with cross-functional teams, including Sales, Product Development, and Creative, to align marketing efforts with business objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
Job Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 3 years of experience in digital marketing, with a focus on lead generation and marketing automation.
- Proven track record of successfully managing digital marketing campaigns and driving measurable results.
- Expertise in marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Creative thinker with a passion for innovation and continuous improvement.
- Experience in the manufacturing industry is a plus.
