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Job Description
- Seeking a highly motivated Media Buyer with 4+ years of experience to join our team.
- The Senior Facebook Media Buyer participates in all aspects of executing high profile and complex paid social media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, etc. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
- Actively manage paid social campaigns to the achieve clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Develop and manage execution of campaign plans
- Maintain a high level of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
- Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
- Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
- Thoroughly understand the company's business strategy, goals and KPIs
- Boost sales through targeting the correct audience
- Provide creative guidance to internal teams to help the company tell it's story
- Evangelize the value of paid social media and the best practices
- Build effective relationships with all vendors – ad networks, technology partners, etc.
- Support and assist in developing team members to optimize their performance, contribution and job satisfaction
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