Digital Marketing Specialist

ANAMEHANI - Nasr City, Cairo

34
Applicants for
1 open position
16
Viewed
1
In Consideration
4
Not Selected
Experience Needed:
2 to 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job

WE ARE HIRING !!!

Job Summary :

The digital marketing specialist is primarily responsible for developing strategies, planning and managing marketing campaigns that promote a company’s brand, products, and services, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. Also in charge of audience segmentation, conducting market research, analyzing metrics, and identifying trends

Duties and Responsibilities:

These duties include but are not limited to:

  • Developing social media content plans that are consistent with the company’s brand identity.
  • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
  • Communicating with social media followers, including responding to queries in a timely manner.
  • Using analytical tools such as Google Analytics, firebase, and Facebook Insights and any other tools to monitor and evaluate the company’s performance of digital marketing efforts and performance.
  • Using analytical tools such as Google Analytics, firebase, and Facebook Insights and any other tools to monitor and evaluate the company’s performance of digital marketing efforts and performance.
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Use social media marketing tools such as Buffer
  • Attend related events and conferences
  • Monitor SEO and user engagement and suggest content optimization
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Researches and monitors the activity of company competitors
  • Generate leads (attract new potential customers)
  • Creating and managing (or organizing the creation of) many different kinds of content—like blog posts, videos, webinars, eBooks, brochures, landing pages, website copy, etc.
Job Requirements
  • 2-3 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • BSc degree in Marketing or relevant field
About this Company

A marketplace connects the local quality customers to find and select the best local quality providers nearby.

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